Brand BoardIdentity Guidelines · Vol. 01
Community Marshall Social Club logo

Together, we support people, strengthen communities, and build a better future.

Est. 2026
01 — Brand Essence
Who we are

People coming together to build stronger communities.

Community Marshall is a social club of friends, members and stakeholders united by one commitment: to build stronger, healthier and more developed communities.

The identity stands for unity, service and shared responsibility. Every element of it, from the joined figures to the open hands, says the same thing: meaningful change happens when people unite around a common purpose.

CommunitySafer, more supportive neighbourhoods
SanitationCleaner, healthier shared spaces
EducationLearning and opportunity for all
HealthWellbeing for families and homes
Core brand message
Together, we support people, strengthen communities, and build a better future.
UnityServiceGrowthProtectionCommitment
Community Marshall Social Club02
02 — Logo Suite
Primary lockup, red on white
Primary LockupRed on white
Brand mark, red
Brand MarkRed
Club seal, red
Club SealRed
Primary lockup, white on red
Primary LockupReversed, white on red
Brand mark, white
Brand MarkReversed
Club seal, white
Club SealReversed
Lockup for signage and headers · Mark for avatars and apparel · Seal for pins, certificates and official use03
03 — Logo Symbolism

The Helping Hands 01

Care, generosity and a shared responsibility to uplift people in need, and the club’s commitment to serving communities through meaningful action.

The Houses 02

The homes, families and neighbourhoods at the heart of the mission: safer, cleaner, healthier and more supportive places where people thrive together.

The Tree 03

Life, growth and lasting impact. Strong roots for foundations, branches for learning, better health and progress, and care for the environment and sanitation.

Community Marshall brand mark

04 The People

The members, friends and stakeholders who founded the club, gathered around a shared centre. Meaningful change happens when people unite around a common purpose.

05 The Arch

Protection, belonging and collective responsibility: a shared commitment to nurture, protect and develop the communities we serve.

06 The Deep Red

Energy, courage and determination. The members’ passion for service and their commitment to act for the welfare of their communities.

The overall meaning

People coming together, supporting one another, and working collectively to build stronger communities, through development, sanitation, education and health.

Community Marshall Social Club04
04 — Colour
Marshall Red
Primary. Passion, courage and commitment to service. Leads every brand moment.
#C41618
RGB
196 · 22 · 24
CMYK
0 · 89 · 88 · 23
HSL
359° · 80% · 43%
Pure White
Secondary. Space, clarity and openness. Gives the red room to speak.
#FFFFFF
RGB
255 · 255 · 255
CMYK
0 · 0 · 0 · 0
Recommended balance
White 60% · space and backgroundsRed 40% · marks, headlines, blocks
6.1 : 1

White on Marshall Red passes WCAG AA for text at every size. Always pair the two; never place red on red tints.

CMYK values are conversions; confirm with a printed proof05
05 — Typography
Typeface
Aa
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ! ? ( ) . ,
ExtraBold · 800Headlines, the wordmark, key numbers
COMMUNITY
SemiBold · 600Subheads and wide-tracked labels
Marshall
Medium · 500Body copy, captions, long reading
The club brings people together to support one another and build safer, cleaner, healthier communities where everyone can thrive.
HeadlineExtraBold · tracking −1%
SubheadSemiBold · tracking +30%
LabelSemiBold caps · tracking +30%
BodyMedium · line height 1.6
Free on Google Fonts · use only these three weights06
06 — Logo Usage

Clear space

xxxxBrand mark with clear space marked

Keep a margin of x on every side, where x is the width of one figure’s head in the mark. No text, imagery or edges inside this zone.

Primary lockupMin. 40 mm / 160 px wide
Brand markMin. 12 mm / 48 px wide
Club sealMin. 20 mm / 80 px wide

Avoid

✕Stretch or squash
✕Change the colour
✕Rotate or tilt
✕Add shadows or effects
✕Place on busy images
✕Use low contrast
Do use red on white or white on red only.Do use the supplied artwork files, never redraw.Do scale proportionally from a corner.
Community Marshall Social Club07
07 — In Use
Club members in branded red and white t-shirts
Club apparel
Enamel lapel pins of the club seal
Enamel pins
White club flag
Flag · positive
Member wearing red club t-shirt
Member tee
Mug, cap, polo, banner and business cards
Merchandise & print
Red club flag
Flag · reversed
Community Marshall Social Club08
Community Marshall brand mark

Together, we build a better future.

Unity · Service · Growth
Community Marshall Social ClubEst. 2026